I work with companies and entrepreneurs in a variety of ways: investing, consulting, and advisory board work. Sometimes it's a combination of all of the above. I think of myself as a "fractional CXO." You'll get the benefit of an additional executive who's "been there" but without the commitment of adding a full time senior hire. I'll provide the input of a seasoned operator with 15+ years building large organizations and sustainable businesses. I definitely don't know the answer to every question, but I can usually help frame problems to make them more tractable, share my own experiences with similar challenges, and in general help entrepreneurs see around corners and avoid reinventing the wheel.
When I work with a company, it's not meant to be a symbolic engagement. I’ll be hands on (to the extent appropriate) working with your team on high impact projects and helping to make key decisions. I want to help ambitious companies accelerate their growth and win in dynamic and competitive markets.
Areas of Expertise:
Go-to-market and competitive positioning
Marketing organizational strategy
General business strategy
Digital, technical, and growth marketing
Attribution and analytics
Sales, customer success & support strategies
CEO leadership mentorship
Pricing & packaging
Building high velocity lead engines
Positioning, storytelling and brand building
Thought leaderships, content and PR strategies
Marketing tech stack
Creating and maintaining culture